Tubi’s It as Streamer Adds ‘Ultimate Tag’ From Fox

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Series starring the NFL Watt brothers is latest addition since acquisition

Action from 'Ultimate Tag' (Image credit: Fox)

Tubi, the TV streaming service bought by Fox in March, is adding Fox’s Ultimate Tag to its lineup.

Since acquiring Tubi, Fox has provided Tubi with some of its most popular series, including The Masked Singer, Gordon Ramsay’s 24 Hours to Hell and Back and Lego Masters.

“Sports entertainment enthusiasts are sure to binge Ultimate Tag, with each episode showcasing a level of adrenaline-fueled action that keeps you on the edge of your seat,” said Adam Lewinson, Tubi’s chief content officer. “We’re excited to tap into Fox’s arsenal of premium competition series for Tubi’s viewers to enjoy absolutely free.”

Ultimate Tag is a pumped up version of the schoolyard game. It is co-hosted by J.J. Watt, T.J. Watt and Derek Watt, all of whom play in the NFL and features professional taggers who try to catch contestants on a three-dimensional moving course.

Tubi’s total time viewed topped 200 million hours in June. 

Ultimate Tag is produced by Znak & Co. and Fox Alternative Entertainment. Natalka Znak, Conrad Green, Glenn Coomber and JJ Watt serve as executive producers.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.