SportsBlast LLC and Turner Broadcasting System Inc. want Web surfers to meet The Kellys.
The two companies are teaming up to bring extended episodes of the animated series -- which “takes fans behind-the-scenes and into the heart of a stock-car-racing family trying to win on the big circuit,” according to Turner -- to NASCAR.com (www.nascar.com).
The Kellys was initially distributed as three-minute mini-episodes through NASCAR.com in 2001 and 2002, and its re-release will feature some18 episodes extended from the original series and optimized for broadband viewing, the two companies said.
The launch will take place in conjunction with the MBNA NASCAR Race Points 400 at Dover International Speedway Sept. 25 -- the second race in the 2005 Chase to the NASCAR Nextel Cup.
Turner Sports Interactive became the exclusive producer of NASCAR.com when it acquired all of NASCAR's interactive rights in October 2000.
