Turner Broadcasting System recruited Interpublic Group veteran Stacey Lynn Schulman, naming her senior vice president of Turner Entertainment Ad Sales Research.
Schulman, who will be based in New York, reports to Turner chief research officer Jack Wakshlag.
Schulman will work closely with Turner Entertainment Ad Sales president David Levy and with the ad sales executive management teams for Adult Swim, Cartoon Network, Court TV, TBS, TNT and Turner Sports, Turner said.
Schulman spent 10 years at Interpublic in a variety of executive research and marketing positions. In 2007, she served as president of the company’s consumer experience practice.
From 2006-06, she served as executive vice president, director of global research integration for Initiative, a media agency within the Interpublic family.
“Stacey’s professional credentials are extensive, diverse and impressive,” Wakshlag said in Monday’s announcement. “She brings vast experience and a focused strategic customer perspective to Turner with keen strategic insight on a variety of prominent research and consumer behavior issues affecting today’s media marketplace.”
