As expected, Turner Broadcasting Sales Inc. is reorganizing its entertainment
and sports ad-sales and marketing divisions.
As was reported late last month, Linda Yaccarino is being promoted to senior
vice president and general manager of entertainment sales for both Turner
Network Television and TBS Superstation. She has been TBS' senior VP and general
sales manager.
Turner Entertainment Group sales and marketing president Mark Lazarus also
announced three other promotions Wednesday.
Keith Bowen, who had been senior VP and general sales manager for TNT, is now
senior VP of national accounts for both TNT and TBS.
Trish Frohman, senior VP of sports sales, will now oversee Turner Sports
Sales, while Chris Eames, formerly senior VP of sports sales, becomes senior VP
of sales, marketing and promotion across both entertainment and sports.
Bowen reports to Yaccarino, while the others report to
Lazarus.
