Turner To Run SI Online

By
( )
published

Turner
Sports is adding another marquee sports Web property to its stable. It has
struck a deal with Time Inc.'s Sports
Illustrated to run SI.com and Golf.com.

Turner
will handle operations, ad sales, product management and marketing for the SI
digital properties.

The
two companies will also team up to collaborate on sales across their properties
and on production for mobile applications.

Turner
already runs the digital outlets for the NBA, PGA and NASCAR.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.