Longtime Turner Sports veteran Jeff Pomeroy has left the programmer to open his own public relations shop.
Based in Atlanta, JDP Communications' initial client roster comprises A & M Holding Group (AMHG), the owners and operators of Sadekar World Golf; All-American Games, the owners and producers of the U.S. Army All-American Bowl; and the Kenny Smith Entertainment Group. Additional clients are expected to be announced at a later date.
At Turner Sports, where he spent 12 of his 20 year-career, Pomeroy oversaw the day-to-day operations for the division's extensive linear and digital assets. Those properties include televised coverage of the NBA, NCAA, MLB, NASCAR and professional golf across networks TNT, TBS and truTV, as well as via online assets NASCAR.COM, PGATour.COM, PGA.com, Golf.com, NBA Digital, NCAA Digital, SI.com, TBS Hot Corner on MLB.com and TNT Overtime on NBA.com.
As senior director, he worked with fellow senior executives in production, marketing, ad sales, legal, new media and talent relations to identify, prepare and execute comprehensive promotional plans to best position and maximize their efforts and those of the brands they represented.
"I am thrilled to take the knowledge I have accrued over the past 20 years working on top-tier sports and entertainment properties and events and applying it to a variety of exciting new projects," said Pomeroy in announcing the debut of the boutique shop. "JDP Communications will work hand-in-hand with our clients to ensure we deliver a clear and targeted message that resonates with their audience through a variety of media platforms."
Currently, Pomeroy is in the huddle in San Antonio for the U.S. Army All-American Bowl, coverage of which will kick off on NBC on Jan. 7 at 1 p.m. (ET).
"We are excited that Jeff is willing to add his expertise and relationships to our communication's team," said Doug Berman, chairman of All-American Games. "We are confident that he will significantly enhance our public relations efforts on behalf of the U.S. Army All-American Bowl, the Eastbay Youth Bowl and the FBU National Championship."
Pomeroy, whose career also included a five-year stint at Showtime's Sports & Event Programming unit in New York, will also be taking promotional swings for A&M Holding Group and its golf properties.
"We are fortunate to engage someone of Jeff's stature to lead our communications efforts promoting AMHG's exciting platforms of interwoven cross-collaborative marketing efforts that we expect will have a significant impact on how brand marketers manage their spend through their supply chain," noted David Alpert, managing partner of AM Holding Group. "Additionally, we know that Jeff's 20 years of sports communication experience and contacts will be a huge asset in the development of our Sadekar World Golf business."
A Pace University graduate, Pomeroy is also providing an assist to former Turner teammate on Inside the NBA and ex-baller and basketball analyst. Kenny Smith,
"Having worked with Jeff for the past 10 years at Turner Sports, I know firsthand the quality of service his company will provide and look forward to utilizing JDP Communications to find inventive and creative ways to enhance the KSEG brand," said Smith, who also serves as president of Kenny Smith Entertainment Group.
