TV One Unveils New Tagline

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TV One kicked off the cable upfront season Wednesday by unveiling a
new tagline and showcasing its celebrity on-air talent during a lively
presentation in New York City.

With appearances from such on-air
personalities as Tatyana Ali, Christopher "Kid" Reid, LisaRaye and
Roland Martin -- as well as musical performances from R&B groups Bel
Biv DeVoe and Mint Condition -- TV One kicked off its first upfront
presentation by unveiling its new tagline, Experience Black, which
embraces the network's outreach to its target adult African-American
audience through popular, reality, scripted and specials programming.

TV
One president Johnathan Rodgers said the seven-year old network has
successfully established itself among its core 25-54 African-American
audience so it is now looking to create greater awareness for the
network's content and brand within the advertising community.

The
network, which launched with 2 million homes, is now in 60 million
households and is coming off its best ratings year ever, experiencing
double digit growth in primetime among households, adults 18-49 and
adults 25-54.

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.