TV Use, Streaming Show Slight Downtick: Nielsen
TV usage, which jumped as people were ordered to stay at home to slow the spread of the Coronavirus, was 2% in the week of April 13, compared to the prior week, according to a new report from Nielsen.
Streaming was also down, with the use of internet connected devices down 3% from a peak the week before.
Nielsen said that live TV and connected devices remain the most-used forms of TV usage.
Time-shifted TV was up 2% for the week.
While streaming was down for the week, the number of streaming minutes was still nearly double from a year ago.
Netflix’s share of streaming dipped to 32% form 33% the prior week. YouTube was up to 20% from 19% and others--including Disney+---were up to 28% from 27%.
Nielsen said the most-streamed shows during the week were Ozark, Tiger King, The Office, All American and Grey’s Anatomy.
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Since the weeks of March 9, the biggest increase in TV usage has been in New York, where it’s up 20.4%.
Other markets showing big gains in viewing include Buffalo, Baltimore, Denver and Boston.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.