Twentieth Ups ‘Lyrics' Clearances to 65%
Twentieth Television has increased the clearances for its new syndicated game show, Don't Forget the Lyrics!, to 65%, the company said Feb. 22. The program, produced by RDF USA, has now been sold in top 20 markets including New York, Los Angeles, Chicago, Houston, San Francisco, Boston and Dallas.
Twentieth added stations from the Fox, Sinclair, Local TV, Gannett, Newport, Venture and Morgan Murphy Media broadcast groups to its roster.
Lyrics will premiere this fall with concurrent runs on News Corp.-owned MyNetworkTV, where it will be paired with Twentieth's Are You Smarter Than a Fifth Grader?, and Viacom-owned VH1. The show will be hosted by Mark McGrath, former co-host of Warner Bros.' Extra. In it, contestants sing along karaoke-style until the words suddenly stop and the contestant must remember the lyrics.
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Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.