Twitter Launching TV Campaign With Chance The Rapper

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Twitter says it is launching a new ad campaign for its social messaging service using the slogan #SeeEverySide. 

Twitter says the theme emerged from conversations with users including @ChanceTheRapper—who is featured in the first spot, airing Monday night during The Bachelorette on ABC.

“Chance’s authentic use of Twitter is powerful as is his fandom and the conversation that surrounds him. We spotlight the voices of fans, press, influencers and artists—every side of the conversation—at the speed of Twitter,” said Twitter CMO Leslie Berland in a blog post.

"In the next few weeks, we will also be launching films showing every side of sports and news," Berland said.

Any requests? Real instruments? No problem.

With @chancetherapper and Twitter, music is happening. #SeeEverySidepic.twitter.com/1MF5NtIFan

— Twitter (@Twitter) June 19, 2017

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.