Fox has only two 30-second commercials remaining for sale in
the upcoming Super Bowl, the network has told some of its clients, according to
sources familiar with the conversations.
Spots in this year's Super Bowl began selling early
with Fox reporting that it has sold 80% of its inventory in June. The previous
year, CBS got to the 70% mark in September. Last month it was reported that Fox
had sold more than 90% of its inventory.
In addition to a price tag of about $3 million per
commercial, Fox is only going to make a deal with advertisers willing to buy a
package of pre-game spots as well.
Super Bowl XLV will be held Feb. 6, 2011 at Cowboys Stadium
in Arlington, Texas. The game is nearly always the most watched TV program of
the year. The game will be followed by an episode of Glee.
Fox is also busy selling the few remaining spots in the
World Series, which it will broadcast beginning later this week.
