U.S. OTT Revenue Will Spike 26% to $28.8B in 2018, Report Says

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U.S. operators of over-the-top services will generate nearly $28.8 billion in subscription and advertising revenue this year, up about 26% from 2017, according to a new report from Digital TV Research.

Not surprisingly, much of that revenue growth will come from Netflix, which is forecast to grow revenue from around $11.7 billion in 2017 to about $15.8 billion this year.

Related: Netflix Misses Sub Target by 1M; Stock Slides

By 2023, Digital TV Research projects that U.S. OTT revenue will reach $47.8 billion.

Globally, the research company forecasts OTT revenue to grow by 30% to $69 billion in 2018, spiking to $129 billion by 2023.

Subscription video on demand services including Netflix, Hulu and Amazon Prime Video will see their total global revenue increase from $44 billion in 2017 to $69 billion by 2023, the research firm also predicted. 

Advertising-based video on demand services (AVOD) like YouTube, meanwhile, will see total global revenue increase by 36% from 2017-2023 to $47 billion.

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!