Undefeated Warriors Driving NBA TV's Ratings
The undefeated, NBA world champion Golden State Warriors are helping NBA TV garner slam dunk ratings during the first month of the season.
The network has aired five Warriors games so far this season, including Tuesday night’s Warriors-Indiana Pacers contest, which drew 823,000 viewers – the network’s most viewed game of the season and fourth most watched of all time among regular season NBA telecasts, according to network officials.
The Warriors-Pacers “Fan Night” game is also tops all time for the network among men 18-34 (273,000 viewers) and Men 18-49 (428,000 viewers).
Overall, the network is averaging 310,000 viewers for the 2015-16 season, up 3% from the 2014-15 season to date, according to network officials.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.