Univision Adds ITV App To 'Mira Quién Baila'
Univision is once again working with Dish Network to add interactive TV applications to its programming, this time, providing Dish subscribers with the opportunity to vote for contestants of Mira Quién Baila (Look Who's Dancing).
The Spanish-language media giant had previously worked with Dish to provide iTV applications to its 2010 FIFA World Cup coverage.
Dish subscribers watching the show will see an interactive banner on their TV screens. Those who press select on their remote controls will be taking to an interface where they can vote for the dancer they think has the best fashion sense of the week. Anyone who votes will be eligible to win the grand prize of a trip for two to Miami and a $500 cash prize.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.