Univision Communications is teaming with the Associated Press on a study exploring the opinions and experiences
of Hispanics in the U.S.
The project, the findings of which will be released in May, involves a comprehensive national public opinion survey of 2,000 Hispanics on a wide-ranging set of topics, including matters of culture and identity, political attitudes, demographic trends, and patterns of media use.
The survey will have a particular focus on how Hispanics view and experience the American education system and on the impact of the economic downturn on the Hispanic community within this nation. The survey will enable bilingual and Spanish-only Hispanics to participate in the survey in the language they prefer.
The AP and Univision are working with Nielsen and Stanford University to help create the survey and gather data. Stanford's participation in the project is made possible by a grant from the Bill & Melinda Gates Foundation.
"Hispanics are an increasingly important part of the cultural, political and economic landscape of the United States, yet there are very few good media polls of Hispanics. AP is proud to be working with such an outstanding group of collaborators to conduct such a sweeping study of Hispanics," said Trevor Tompson, AP's director of Polling in a statement.
"Our goal is to use this information to continue in our mission of informing, entertaining and empowering the Hispanic community," noted Ceril Shagrin, executive vice president, corporate research, Univision Communications. "In addition, by partnering with these powerhouse institutions to obtain valuable information about the fastest growing population segment in our nation, Univision can better guide partners in how best to work with, and reach, Hispanics in this country."
The survey results will be featured in a series of AP reports made available in all media formats and on Univision's television, radio and interactive platforms.
