Univision Buys Slice of The Onion
Univision Communications said it made an investment in the company that owns The Onion, the comedy and news satire site.
Terms of the deal were not disclosed. One published report said Univision obtained a 40% stake in Onion Inc.
The Onion will operate independently to maintain its editorial voice, while Univision will leverage its distribution and resources to expand the site’s exposure.
“Comedy is playing an expanding role in our culture as a vehicle for audiences to explore, debate, and understand the important ideas of our time,” said Isaac Lee, Chief News and Digital Officer of Univision and CEO of Fusion."
Read more at B&C.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.