Univision Communications has expanded its partnership with the National Football League.
As part of a three-year agreement, Univision will serve as an official Hispanic media partner of select NFL events surrounding Super Bowl XLVI (Indianapolis), Super Bowl XLVII (New Orleans) and Super Bowl XLVIII (New York/New Jersey). The U.S. Spanish-language media company will also continue to serve as the official in-language network radio broadcaster of the NFL, as well as for the Miami Dolphins, the New York Jets and the Oakland Raiders, and jointly operate the official Spanish-language website of the NFL, NFL.com/espanol, in 2011.
Deal terms were not disclosed.
"This expanded partnership with the NFL builds on Univision's commitment to become the premiere sports destination for U.S. Hispanics," said Alexander Brown, president of Sports, Univision Communications, in a statement. "For the next three years, we will continue to provide Hispanic NFL fans with a comprehensive multiplatform experience around some of the most popular events which occur during Super Bowl weekend, as well as dedicated year-round coverage on network TV, radio and online."
At the NFL championship, Univision's sponsorship manifest as the official Hispanic media partner of the Pepsi Música Super Bowl Fan Jam concert and Tazón Latino Presentado por Pepsi, a flag football game featuring former NFL players and Latino celebrities. Univision, which also has a presence at the interactive NFL Experience at the Super Bowl host city, will air both of the events as TV specials.
It will also provide coverage of all the Super Bowl activities across all of its platforms.
In addition to Super Bowl-related events, Univision will continue to produce an NFL segment on its sports entertainment program República Deportiva (Sports Republic), and twice-weekly segments on Contacto Deportivo (Sports Contact), the only nightly Spanish-language sports highlights and recap program in the U.S. broadcast on TeleFutura. These segments connect audiences with the content on the aforementioned website, which provides in-depth NFL info and offers Spanish-language video highlights of the pro pigskin action worldwide.
In addition to video highlights and photo galleries of players and teams, the site includes up-to-date stats, exclusive news from around the league, live radio broadcasts, Top 10 plays of the week, one-on-one player interviews, an inside look at all 32 NFL teams, and a customized version of fantasy football.
