Capped by a 21.0 rating for the championship match, Univision and cable cousin Galavision scored significant Hispanic household ratings for their exclusive coverage of the recently completed 2001 Copa America soccer
tournament.
Univision averaged a 21.0 among Hispanic households for its coverage of Colombia's 1-0 victory over Mexico during the July 25 final of the prestigious
South American soccer tourney, according to Nielsen Media Research data.
All told, Univision averaged a 15.6 Hispanic household rating, reaching 1.39
million Hispanic homes over its 10-match coverage, spanning 23.5 hours during
July. This average surpassed the household ratings for the network's coverage of
the 1994 and 1998 World Cup, both of which were also presented by The Walt
Disney Co.'s ABC, Inc., ESPN and ESPN2 networks.
For its part, Galavision aired 16 matches and averaged a 4.6 household rating
within its coverage area, translating into 168,000 homes. That rating, according
to Nielsen data furnished by the network, was 52 percent above Galavision
regular programming in the attendant time slots.
Univision has exclusive Hispanic-language TV rights in the United States for
World Cup 2002 from Japan and Korea next summer. English-language TV rights for
the quadrennial soccer tournament have not yet been awarded in the U.S.
