Univision Sends Off ‘Sábado Gigante’ on Top
It’s the end of an era.
After 53 years, variety show Sábado Gigante, a Saturday night tradition for many, aired its last episode on Sept. 19.
The three-and-a-half-hour long series finale, which aired on Univision, averaged 3.4 million total viewers and close to at 1.4 among adults 18-49, according to the network.
Sábado Gigante ¡Hasta Siempre! was the second highest-rated telecast of the show among adults 18-49, coming in behind the 50th anniversary special in 2012.
Hosted by Mario Kreutzberger, who uses the stage name Don Francisco, the finale also took Univision to the No. 1 broadcast station slot in Los Angeles, Miami, New York, San Francisco and Sacramento for the 8 p.m.-11:30 p.m. time period.
Chilean-born Kreutzberger, who also created the show, had started talking about the end three years ago before making it official in April.
“The market has changed. That’s a reality. We can’t hide it, “ Alberto Ciurana, president of programming and content for Univision, told B&C. “Everywhere we’ve seen top shows ending.”
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Kreutzberger moved the show from Chile to Miami — and Univision — in 1986. But the 74-year-old’s brainchild has struggled to attract new viewers in an increasingly crowded Spanish-language landscape.
Sábado Gigante aired uninterrupted for more than 2,800 consecutive weeks.
“There is no one you can compare Mario to,” Ciurana told B&C earlier this month. “He’s unique in the history of television.”
Jessika is an analyst for TVREV and Fabric Media. She previously served in various roles at Broadcasting + Cable, Multichannel News and NextTV, working with the brands since 2013. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects in the media and entertainment space, including profiles on industry leaders and breaking news.