Univision's Falco: No Apology for Dumping Trump
Univision CEO Randy Falco, in a memo to staff, insisted that the decision to cut off its relationships with Donald Trump was “the right thing to do” and not part of any national or political agenda.
“We had to act according to our values as a mission driven company dedicated to serving our community,” Falco said in the memo, sent Monday. “We cannot be associated with insulting and intolerant speech that brands an entire community of Mexican immigrants in the U.S. as people who bring drugs, crime and rape into our country.”
Univision on Thursday said it won’t air Trump’s Miss Universe pageant. Trump reacted by threating to sue Univision and by making a host of other charges.
Falco called the charges — that Univision was acting on behalf of the Mexican government, or to damage a Republican presidential candidate — bizarre and ridiculous.
Earlier on Monday, NBCUniversal also said it would stop doing business with Trump, including not airing Miss Universe or Miss USA.
“I know a lot of us were angered and hurt by the comments made by Mr. Trump, but I want to ask you to be confident in our decision and dignified going forward,” Falco said.
Here’s the complete memo from Falco:
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Dear UCI team,
There has been a lot of press recently around the decision related to Donald Trump and I want to address it with you so you understand the position taken. I made the decision to end business relationships with the Trump Organization simply because it was the right thing to do. No one approached me, asked me or pressured me to take this action. There have been a number of ridiculous assertions bordering on the bizarre, made from different people, that the Mexican government put pressure on us, that we were under political pressure to hurt a Republican candidate’s chances to the nomination, or that we were trying to assist other political candidates. None of this is remotely true. I can also assure you that we never apologized because we have nothing to apologize for.
At Univision, a U.S. based Company that proudly serves as the voice of Hispanics, we had to act according to our values as a mission driven company dedicated to serving our community. We cannot be associated with insulting and intolerant speech that brands an entire community of Mexican immigrants in the U.S. as people who bring drugs, crime and rape into our country. To the contrary, as I said in our statement, we see first-hand the work ethic, love for family, strong religious values and the important role Mexican immigrants and Mexican-Americans have had and will continue to have in building the future of our country. We took this action because it preserves the dignity of our community and our employees and our relationship with them.
I know a lot of us were angered and hurt by the comments made by Mr. Trump, but I want to ask you to be confident in our decision and dignified going forward. As offended as we were, we should not use, on any platform or communication, the same incendiary language we are standing against.
The response of our community has been inspiring and I’m grateful for how the diverse Hispanic community is uniting to stand up for what is right. We should continue to foster this unity by promoting positive dialogue through the hashtag #todosmexicanos.
Randy
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.