Drawing the most viewers since its premiere, the Dec. 27 finale of Univision's Soy Tu Dueña (Women of Steel) helped make the series the most-watched Spanish-language novela in U.S. history.
The Soy Tu Dueña
concluder averaged 7.3 million viewers, according to Nielsen data,
reaching 9.4 million who watched some or all of the show. Since its
debut in June, Univision officials said the series, featuring popular
actress/singer Lucero (Valentina), Fernando Colunga (Jose Miguel) and
antagonist Gabriela Spanic (Ivana), averaged 5.4 million viewers, the
most ever for the format in the States.
The finale on Monday night
also played big among persons 18 to 49, averaging 4 million watchers
with the demo group coveted most by Madison Avenue. The show also
garnered 2.1 persons 18 to 34 and 2.5 million persons 12 to 34.
"We
are extremely proud of the success of ‘Soy Tu Dueña' and the historic
imprint it has left in the television industry in the U.S.," said Luis
Fernández, president of Entertainment for Univision Network and of
Univision Studios, in a statement. "This is a great example of the
ongoing popularity of the novela genre among U.S. viewers of all ages
and the power and reach of Univision's primetime lineup."
