Upfronts 2016: Turner Expands Distribution Footprint
Turner will offer apps for its various networks on Apple TV, Amazon Fire, Roku and Google Chromecast, the company announced Wednesday prior to its upfront presentation.
The rollout will begin in June with the TBS and TNT apps launching on the platforms, followed by its additional brands later in the year, according to company officials.
On air, Turner said it will launch 13,000 hours of original programming over the next year across its networks including TBS, TNT, Adult Swim, Cartoon Network, CNN, HLN and truTV.
New shows from TNT include Will, a new drama series about the wild younger days of William Shakespeare, and a pilot order for Civil, a drama about a second civil war in the United States.
CNN will launch over the next few months Soundtracks: Songs That Made History (working title), The History of Comedy and The Nineties, said network officials.
Adult Swim has ordered a pilot for a new series from Childrens Hospital creator and star Rob Corddry, while truTV's slate of newly greenlit series includes Jon Glaser Loves Gear, Greatest Ever and Lifescaping (working title), as well as its feature-length documentary The Problem With Apu (working title) and an-all new Impractical Jokers live special.
On the digital front, the network has tapped Conan O’Brien’s Team Coco, to create Team Coco Digital Studios, which will collaborate with brands to deliver original, social-first content, said network officials.
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"When it comes to leading the transformation of this industry, engaging audiences across all platforms and reinvesting for success, Turner is delivering on all fronts," said David Levy, president of Turner in a statement. "Not only are we engaged in a massive effort to improve the viewing experience across our brands, Turner is also leading the industry with an extremely progressive approach to advertising, strategic investments in technology and platforms, partnerships with emerging companies and innovative distribution concepts that go beyond the traditional television ecosystem.”
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.