Upfronts 2010: TBS, TNT, TruTV Wrap Sales

By
( )
published

UpfrontCentral: Complete Coverage from B&C

Turner Broadcasting said June 15 that it has completed upfront sales
for its cable entertainment networks TBS, TNT and TruTV.

The announcement follows the swift completion of negotiations between
ad buyers and the broadcast networks. After the recession led to price
rollbacks last year, this year the market seems to have quickly
established a norm of price increases between 5% and 9%. Turner, always
aggressive in pricing, was on the high end of that, sources said.

"We
experienced very strong demand for our inventory," said David Levy,
president of sales, distribution and sports, Turner Broadcasting System,
in a statement. Levy added that "it's still early to share details, but
we're seeing strength within Adult Swim and Cartoon Network, as well as
news with CNN. These networks are all in a strong position to garner
their fair share of Upfront commitments."

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.