Upfronts 2011: New Hub Shows Play With Games, Music, Money

More coverage of the upfront from Multichannel News

Kids' network The Hub unveiled a slate of nine new original programs that will show kids how to play games, sing like stars and invest like a billionaire.

The Hub, a joint venture of Discovery Communications and Hasbro, replaced Discovery Kids last October. The network is presenting its new slate to ad buyers and clients Thursday night in New York.

Three of the new shows are based on the classic board games Scrabble, The Game of Life, and Clue.

The Hub is also launching a youth version of American Idol with the working title Majors and Minors that will follow 16 young performers who get mentored by established singers. One will win a recording deal with RCA/Jive.

The network will also air a series of special created by investor Warren Buffett called Secret Millionaires Club.

The Hub's other new shows are:

Blythe Loves The Littlest Pet Shop, an animated series based on the toy brand.
Rescue Bots, out of the Transformers franchise,
Kaijudo: Rise of the Duel Masters, based on the trading card game.
The Aquabats Super Show, featuring the band The Aquabats, with concert footage, skits and animation.

Read more at B&C here.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.