Upfronts 2012: Disney Channel Looking to Hit the Right Notes With Original Programming Slate

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Complete Coverage: Upfronts 2012

Disney Channel touted its new programming lineup and recent ratings success in front of an enthusiastic crowd of kids and advertising executives during an entertaining upfront event in New York City.

Flanked by musical performances from Tyler James Williams (Everybody Hates Chris) and Coco Jones of Disney's upcoming musical Let It Shine -- as well as from A.N.T. Farm star China Anne McClain and her two sisters -- Disney Channels Worldwide president and Chief Creative Officer Gary Marsh said the network is clicking on all cylinders as it looks to secure its position as the top kids-targeted cable network.

Through the week ending March 11, Disney Channel has won 39 consecutive weeks against its rival Nickelodeon among Kids 6-11 and Tweens 9-14 and has won its fifth win over Nick in the past six weeks among kids 2-11, according to Nielsen.

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.