Upfronts 2012: Nick Rolls Out Expansive Development Slate

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Complete Coverage: Upfronts 2012

New York -- Vowing not to let recent ratings woes stop its programming creativity, Nickelodeon announced the development of more than 650 new episodes of original series as part of its upfront presentation here Wednesday.

Stating that the network is "in fantastic shape," president of Viacom Inc.-owned Nickelodeon Group Cyma Zarghami told advertising executives gathered at Jazz at Lincoln Center that the network has been the top-rated cable network for 17 straight years (on 24-hour basis) and the network is "not planning to give that up."

"The upfront featured performances by Cymphonique Miller and Gravity 5 (How to Rock), boy band Big Time Rush and former The X Factor competitor Rachel Crow.

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.