Upfronts 2015: Discovery Seeks 1M Subs for EuroSport App

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Discovery CEO David Zaslav said the company has launched an initiative to get 1 million subscriber for its EuroSport app in Eastern and Western Europe.

Speaking at Discovery's upfront press conference in New York on Tuesday, Zaslav said the app now has about 200,000 subscribers paying $8 a month. He hopes the "drive to a million" initiative will achieve its goal  within two years.

Zaslav said that at 1 million subs, the app would generate $100 million in revenue. More importantly "it will drive us to the direct to consumer business."

EuroSport has put Discovery in the sports programing business, which generates high sub fees from distributors and encourages must-see, live viewing from consumers.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.