Upfronts 2015: NBC Deportes Ramps Up

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Upfront announcements by NBCUniversal Hispanic Group at a Lincoln Center gathering include a new sports unit, NBC Deportes, that will ramp up production ahead of the arrival of FIFA World Cup Spanish-language coverage on Telemundo and sister network NBC Universo.

Ad-sales executives, including executive vp Mike Rosen, pitched buyers and other attendees on the networks' reach to Hispanic Americans, under the theme of "All Together. Latino." Rosen said NBCU will target Hispanic viewers across Spanish- and English-language networks, using an approach called CultureFirst that incorporates cultural traits (Latino "human truths") other than language that influence buying decisions.

For the full story go to Multichannel.com.

Kent Gibbons
Kent Gibbons

Kent has been a journalist, writer and editor at Multichannel News since 1994 and with Broadcasting+Cable since 2010. He is a good point of contact for anything editorial at the publications and for Nexttv.com. Before joining Multichannel News he had been a newspaper reporter with publications including The Washington Times, The Poughkeepsie (N.Y.) Journal and North County News.