Upfronts 2016: TLC Gets Scripted via Tyler Perry Series
TLC is the latest non-fiction network to join the scripted series ranks, greenlighting a new drama series from prolific writer/producer Tyler Perry.
The series, Too Close To Home, follows a woman who returns to her small town after being involved in a political scandal is the first scripted series for TLC, which has had to recently weather controversies surrounding two of its big hits Here Comes Honey Boo Boo and 19 Kids and Counting.
The series is also the first for Perry since developing scripted content with TLC sister service OWN.
TLC and Discovery Life president Nancy Daniels admitted that the network’s move to scripted is a “big swing,” but added that the series fits within the network’s brand.
Along with the scripted series, the network later this year will move back into the property space with Married To The Design: Nate & Jeremiah, starring design couple Nate Berkus and Jeremiah Brent; Project Playhouse and Hidden Money Makeover.
Other new non-fiction shows on the docket include OutDaugthered, Meet The Putmans, Sweet 15:Quinceanera; 90-Day Fiancé:After the 90 Days and Ink Ink Shop.
Along with the new shows, the network this summer will launch a new brand campaign and tagline “I AM” that will include on-air spots featuring TLC talent including the cast of Sister Wives, Little Big People and Big World, according to the network.
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“We have long celebrated the differences that make us each unique, and this summer our new “I AM” marketing campaign will engage our viewers like never before,” Daniels said. “This year we’re also making a big move into the scripted space with Tyler Perry and bringing back our beloved property programming with big names like Nate Berkus and Jeremiah Brent. We’re beyond excited to introduce our audience to new content and refresh a genre that TLC dominated for years.”
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.