Upfronts: MTV Tapping Web, Social Media for New Originals
MTV will again tap the digital media space for several new original series set to launch over the next year, the network announced during its upfront presentation Tuesday (April 21).
The network will launch a late-night comedy, In Middle of the Night Show, hosted by CollegeHumor.com's Brian Murphy and based on the site's Web series of the same name. Each episode of the series will take place in the unsuspecting bedroom of a celebrity who then will be forced to serve as host for the evening, said network officials.
The network has also signed a development deal with Vine star Logan Paul to develop a series the follows the social media darling and his real life brother at the start of his rise to fame.
Other new original shows on the docket include The Greatest Party Ever, a half-hour weekly show showcasing everyday people's tales of relationships covering everything from debauchery and friend to celebrity encounters; Follow the Rules, which profiles the life and family of hip hop star Ja Rule; Todrick, an MTV docu-series featuring entertainer Todrick Hall; and One Bad Choice, which tells how a single mistake can change the trajectory of a life forever.
The network also announced a June 30 debut date for its horror series Scream based on the film franchise of the same name.
MTV will delve into the fantasy genre with the development of The Shannara Chronicles, based on the best-selling book series by Terry Brooks.
Series returning for new seasons include Girl Code, Teen Wolf, Catfish: The TV Show; Teen Mom 2, Awkward, and Faking It, said network officials.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.