Upon Further Investigation, 'Who The (Bleep) Did I Marry?' Is Net's Top Series Premiere
The debut of Who the (Bleep) Did I Marry? wed the biggest premiere audience in the history of Investigation Discovery.
The Aug. 25 telecast averaged 649,000 viewers, according to Nielsen same-day data, a total that included 315,000 persons 18 to 49 and 382,000 adults 25 to 54.
Who the (Bleep) Did I Marry? surpassed the Jan. 12 bow of I (Almost) Got Away With It as the most-watched bow in the channel's history. The program also eclipsed the Jan. 11 premiere of Disappeared as the network's top opener among the aforementioned demo groups.
Who the (Bleep) Did I Marry?, examining spouses that keep "shocking secrets" from each other, will air Wednesdays at 10 p.m. through Nov. 3.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.