The Association of Cable Communicators awarded its 2013 Golden Beacon Award to USA Network’s "Characters Unite" initiative.
The ACC Thursday night bestowed the Golden Beacon, the group’s highest honor, to USA and presented 39 Beacon Awards -- representing work by MSOs, cable systems, programming networks, and cable associations in categories such as community relations, public service announcements and social media communications -- during a dinner ceremony at its annual conference, Forum 2013, which is being held from May 8-10 in Washington, D.C.
Selected by members through an extensive judging process, ACC awards its Golden Beacon to a communications or public affairs initiative that has made an impact within the cable industry and enhanced cable’s image nationwide.
Characters Unite is USA’s public service campaign dedicated to combating hate and discrimination, while promoting diversity and acceptance. In partnership with leading nonprofit organizations, the multiplatform initiative focuses on a wide range of civil and human rights issues, including racism, hate crimes, bullying, access for people with disabilities, gender discrimination, homophobia and religious intolerance. While a year-round endeavor, USA designates February as Characters Unite Month. This year, the network augmented the month-long effort with more on-air programming, digital content and special community events than it had ever done before.
“Across the nation cable communicators promote their company’s products, contribute to the bottom line and improve the quality of life in the communities their companies serve,” said Pete Abel, 2013 Beacon Awards chair and senior vice president, corporate communications, Suddenlink, in a statement. “The Beacon Awards celebrate the very significant role cable communicators play in our industry’s success and recognize the best of those efforts.”
The 2013 Beacon Awards winners listed by category are:
Cause Marketing- Cable Network 2
Necessary Roughness End Zone Dance Activations
USA Network, New York, NY
Community Relations- Cable System 1
Suddenlink of Midland's “Do Your Part, Drop by Drop”
Suddenlink Communications, St. Louis, MO
Community Relations- Cable System 3
"Hit a Home Run for Youth"
Cox Communications, Springdale, AR
Community Relations- Cable System 4
Time Warner Cable Learning Labs
Time Warner Cable, New York, NY
Community Relations- MSO Headquarters
Take Charge Data Use Education
Cox Communications, Atlanta, GA
Community Relations- Cable Network 2
American Pickers Pick and Tell Contest
A+E Networks, New York, NY
Education- Cable Network 1
MSG Classroom 2012 Fall Semester
MSG Networks, New York, NY
Education- Cable Network 2
Mankind Connected: A Global Teach-In
HISTORY, New York, NY
Events and Observances- Cable System 4
Time Warner Cable Has Home Technology Down to a Science
Time Warner Cable, Coppell, TX
Events and Observances- Cable System 1
Amarillo Family YMCA-Suddenlink Corporate Cup Challenge 2012
Suddenlink Communications, St. Louis, MO
Events and Observances- Cable System 3
Time Warner Cable's STEMfest
Time Warner Cable, Kansas City, MO
Events and Observances- MSO Headquarters
Time Warner Cable Connect a Million Minds Month
Time Warner Cable, New York, NY
Events and Observances- Cable Network 2
Characters Unite Month
USA Network, New York, NY
Government Relations- Cable System 3
Cable at the Capitol Day
Time Warner Cable, Austin, TX
Internal Communications- Cable System 3
Turning Cox Employees into Product Ambassadors
Cox Communications Oklahoma
Oklahoma City, OK
Internal Communications- Cable System 4
Heroes Wanted
Time Warner Cable, Charlotte, NC
Internal Communications- MSO Headquarters
Internet Essentials Ambassadors Program
Comcast, Philadelphia, PA
Integrated Communications- Cable System 3
Time Warner Cable No. 5 Chevrolet
Time Warner Cable Carolinas, Morrisville, NC
Integrated Communications- Cable System 4
Time Warner Cable Works Together on a Mighty Endeavour
Time Warner Cable, El Segundo, CA
Integrated Communications- Cable Network 2
The Hall of Fans
ESPN, Inc., Bristol, CT
Multicultural Public Relations- Cable System 4
Time Warner Cable in The Chinese Community
Time Warner Cable, New York, NY
Multicultural Public Relations- Cable System 4
Past, Present & Future: The Urban League and TWC
Time Warner Cable, El Segundo, CA
Multicultural Public Relations- Cable Network 1
ESPN Deportes’ #Redes Digital Press Event
ESPN, Inc., New York, NY
Media Relations - Programming Publicity- Cable Network 2
Killing Lincoln Media Campaign
National Geographic Channel, Washington, DC
Media Relations - Programming Publicity- Cable Network 2
Syfy Digital Press Tour 2012
Syfy/NBCUniversal, New York, NY
Media Relations - Technology/Products- Cable System 4
Northeast Proactive Commercial Fiber Investment
Time Warner Cable, Cheektowaga, NY
Media Relations - Technology/Product- MSO Headquarters
CES
Cox Communications, Inc., Atlanta, GA
Media Relations - Technology/Product- Cable Network 2
Weather Channel Names Winter Storms
The Weather Channel, Atlanta, GA
Programming- Cable Network 2
I’m Positive
MTV, New York, NY
Public Service Announcement- Cable Network 2
Mankind the Story of All of US: World Heritage PSA campaign
A+E Networks, New York, NY
Reputation/Brand/Management- Cable System 1
Go Team Go
Time Warner Cable, San Antonio, TX
Reputation/Brand/Management- Cable System 3
The Evolution of a Contest Honoring Special Moms
Time Warner Cable, El Segundo, CA
Reputation/Brand Management- Cable System 4
2012 Presidential Mock Elections
Cox Louisiana, Baton Rouge, LA
Reputation/Brand/Management– Cable System 4
Elevating Our Brand During a Crisis: Superstorm Sandy
Time Warner Cable, New York, NY
Reputation/Brand Management - Cable Network 2
C-SPAN at the Republican National Convention
C-SPAN Networks, Washington, DC
Social Media Communications- Cable System 4
"Socializing" Sandy
Time Warner Cable, New York, NY
Social Media Communications- Cable Network 2
Characters Unite "I Won’t Stand For" Social Media Campaign
USA Network, New York, NY
Web Sites- MSO Headquarters
TWC + You - Introducing Total Rewards at Time Warner Cable
Time Warner Cable, New York, NY
Web sites- Cable Network 2
The mtvU Against Our Will Campaign
MTV, New York, NY
