Veria Living network CEO Eric Sherman said ABC’s decision to discontinue the Live Well Network, a lifestyle channel riding on digital multicast spectrum, in January 2015 would disappoint viewers – and plugged his own wellness-focused channel.
“ABC’s plans to shut down the Live Well network is an important development, and we are disappointed to hear this news,” Sherman said through a spokesman. “Beyond any implications about local broadcasting or the future of a multicasting distribution model, what’s most noteworthy is the impact on viewers. There surely is no shortage of options for those interested in adult-themed and salacious programming, yet once again the media world is turning its back on those who desire positive, wellness content. That said, Veria Living continues to offer more programming in this genre than anyone else in the business – a fact that has resonated with both our distribution and advertising partners. Our unwavering strategy is to continue to embrace and serve the health and wellness needs of the growing audience hungry for this content.”
Broadcasting & Cablereported that some Live Well programming might find a new home at upcoming A+E Networks lifestyle channel fyi, taking over for the current BIO channel on July 8. A+E Networks is jointly owned by Hearst and Disney-ABC Television Group.
