Vevo Sees Post Super-Bowl Bounce In Rihanna Videos

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348% increase in viewership following half-time performance

Rihanna Vevo
(Image credit: Vevo)

After Rihanna’s remarkable performance during halftime at the Super Bowl, fans wanted more of the singer and turned to Vevo to watch and listen to her music videos.

Vevo said viewing of the Rihanna catalog was up 348% on Sunday compared to the prior 10 Sundays. On Monday, viewership was up 283% compared to the prior 10 Mondays.

Rihanna’s song Umbrella got the biggest lift, with seven times the usual viewership. Diamonds, which is Rihanna's most watched music video on Vevo, was up 327% in views on Sunday. 

Last year, videos featuring the hip-hop legends featured in the Super Bowl halftime show, saw big increases in their video viewing on Vevo.

The sponsor of the Super Bowl halftime show this year was Apple Music. ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.