VH1 Draws Nearly 6 Million Viewers for 'T.I. & Tiny' Premiere Episodes
VH1's new series following the lives of hip hop artist T.I.'s family drew nearly 6 million viewers Monday night, said network officials.
The series, T.I. & Tiny: the Family Hustle drew 2.8 million viewers and a 1.6 rating in the network's target 18-49 demo during its 9 p.m. premiere episode, said the network. A second episode of the series -- which follows T.I.'s private moments as he reunites with his wife, Tameka (a.ka. Tiny) and children, after a year of separation while serving time in prison, drew 3.1 million viewers and a 2.0 rating among adults 18-49.
Combined with encore presentations, the two premiere episodes of T.I. & Tiny: The Family Hustle drew a combined 8.8 million viewers. In addition, the episodes -- as well as the episode of Love & Hip Hop -- were the three most watched telecasts of the day in cable among women 18-49, said VH1.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.