Looking to build its connection
with younger audiences, VH1 is producing a record 44 original series in
2010
with a focus on music, celebrity and real life stories.
The push comes
following an extensive study
exploring what young adults between the ages of 25 and 34 wanted from
the
network.
Music will remain one of the channel's core offerings,
comprising 40% of the entire day schedule, starting this September. VH1
will be refreshing brands such as VH1 Divas (slated to return
in December
with a concert special for American troops with USO), VH1 Hip Honors
(returning in June with a special on Southern
rappers), and new installments of VH1 Storytellers, Behind
the Music, and
the Emmy-winning Rock Doc series.
Among the new shows: You're Cut Off, about
nine spoiled young women who are cut off from
their various shopping outlets, debuting June 14 at 9 p.m.; weight-loss
competition Money Honey (summer); and new Behind the Music episodes,
which begin in June, featuring Courtney Love, Jennifer Hudson, Eve,
Jennifer
Lopez and DMX.
Read more at B&C here.
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