VH1’s ‘Hit The Floor’ Nets Third Season Pickup

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VH1 has picked up a third season of its basketball/cheerleading-themed drama series Hit The Floor, the network announced Tuesday.

The series, which follows a fictional men’s pro basketball team and its high-powered cheerleading squad, currently ranks as the top ad-supported scripted drama on cable among women 18-49, said network officials. Overall, Hit The Floor is averaging 2.3 million viewers during its season two run.

“Hit The Floor” delivered again with fantastic ratings and social media engagement in season two, especially among women,” said Susan Levison, excutive vice president of original programming & production for VH1 in a statement.  “We look forward to seeing what kind of trouble the Devil Girls will get into next season."

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.