ViacomCBS Says Super Bowl Ads Are ‘Virtually Sold Out’

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Commercials cost more than $5 million per 30 seconds

Super Bowl LV logo CBS Sports

Commercials in the upcoming Super Bowl are virtually sold out, according to spokesperson for ViacomCBS.

The move comes despite a pandemic that has depressed ad sales and the decision by many long-time Super Bowl brands --including Coke, Pepsi and Budweiser to skip this year’s game.

The Super Bowl is the most watched event on television every year and advertisers pay more than $5 million for 30-second commercials to reach a huge audience.

This years matchup is expected to generate viewer interest as six-time Super Bowl champion Tom Brady leads the Tampa Bay Buccaneers against last year’s champion, the Kansas City Chiefs, led by former MVP Pat Mahomes.

Last year’s Super Bowl on Fox drew a 41.6 rating and 100.45 million TV viewers.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.