Viceland will add several new series targeting its millennial audience to its original programming lineup over the next two months, the network said Tuesday.
New series launches include Payday, which follows the lives of four 20-somethiings over the course of a single pay period; Big Night Out, which showcases how millennials party around the world, and BongAppétit, which follows cooks who create high-end, cannabis-infused foods, said network officials.
RELATED: Taking a Chance on Viceland (subscription required).
In addition, the network said it has renewed two series – skateboard-reality competition show King Of The Road (pictured) and pot-culture docuseries Weediquette.
In a release, Vice Media CEO Shane Smith said: “I am just tickled pink to announce Viceland's new series and also very happy with how our distributors across the board like DirecTV are embracing Viceland not only on traditional platforms but OTT as well. Viceland continues to grow in audience and reach with our core cohorts being millennials. We are having a lot of fun with Viceland and see this as only the beginning of our evolution as a brand. Vive la difference!”
On the distribution front, DirecTV will add Viceland to its Select, Entertainment and Choice packages, adding to the network's reach on the satellite-TV service, and will offer Viceland on the upcoming DirecTV Now OTT service.
