Video Ad Impressions Up 42% in 2nd Half of 2020

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Innovid sees shift from linear to CTV accelerate

Innovid mrc
(Image credit: Innovid)

Total digital video ad impressions jumped 42% in the second half of 2020, according to new figures from the Innovid iQ dashboard.

Innovid said it saw a shift from linear TV to connected TV, with CTV impressions climbing 76%. 

Leading the growth in CTV ads were telecom up 148% consumer packaged goods category, up 117% and pharmaceuticals, up 109%.

Digital publishers saw a 104% increase in impressions during the half, followed by social with 62%, programmatic grew by 43% and broadcasters posted a 28% increase in impressions.

Impressions delivered on TV sets were up 80%. Mobile devices delivered 34% more impressions and PC impressions grew 14%, according to Innovid.

Innovid is an independent omni-channel advertising and analytics platform built for television.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.