Viewer Watch
The TV
Landscape
There should be
about 105 million
digital multichannel
homes in 2014, of
which about 58 million
will be digital
cable households,
according to projections
by Magna
Global.
TV Revenue
Broadcast TV will
slip by 3.1% in
2011, but basic—
cable advertising
should grow by
8.8% this year,
according to
Magna Global.
On-Demand
Landscape
By 2014, more than
52 million homes
should have a digital
video recorder
— about 44% of
all TV homes, according
to Magna
Global.
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A Horowitz survey
finds that telco subscribers
are more
likely to own videoenabled
mobile devices
than cable or
satellite subscribers.
The
Online
Landscape
More than 113
million U.S. homes
should have
broadband services
by 2014, according
to PricewaterhouseCoopers.
Top
Ad-Supported
Networks
Nickelodeon was
the most popular
network among
people aged two
and older in 2010.
Online Video
Business
Hispanic viewers
are more likely to
watch TV programming
each week on
their computer than
those in any other
ethnic group, according
to Horowitz
Associates.
The Content
Business
The home video
business is likely
to remain sluggish
but digital download
revenue could top
$1 billion by 2014,
according to PricewaterhouseCoopers
The
Competitive
Landscape
Cable and satellite
operators may
actually see some
small subscriber
growth over the
next few years, but
telcos will grow
more dramatically,
topping 16 million
subs by 2014,
according to PricewaterhouseCoopers.