Viggle, the second screen TV app specialist, will enable its mobile ad partners to add a new “Add-To-DVR” call-to-action in their campaigns after baking in some new technology developed by Opera Mediaworks.
Adapted from Viggle’s Reminder technology, the ad unit communicates with a user’s DVR in real time to set up a recording.
“We expect to see the Add-to-DVR option drive tune-in among consumers, as they are reminded about their favorite shows through websites, banner and mobile ads,” said Viggle president and COO Greg Consiglio, in a statement. “As an added benefit, viewers who check into any TV programs with the Viggle app will earn points that can be redeemed for free movies, TV shows and music at Viggle.com.”
For the full story go to Multichannel.com.
