Consumer electronics company VIZIO has reached a four-year agreement with The Tournament of Roses and ESPN to be the presenting sponsor of the Rose Bowl Game through 2014.
Vizio will also serve as title sponsor of the 2014 BCS National Championship Game, which the Rose Bowl will host that year. Deal terms were not disclosed.
The deal includes multimedia integration of VIZIO in ESPN's college football season coverage, like a new game mark, and logo rights for product packaging and on-site integration for Rose Bowl-related events.
Vizio is currently the official HD sponsor of SportsCenter and ESPN college football coverage, which will continue through the term of this deal.
Read more at B&C here.
More about multichannel news
Latest
