Vizio Swings to Profit as Platform Plus Revenues Grow
SmartCast accounts rise 15%
Vizio swung to a profit in the fourth quarter as revenue growth in its Platform Plus data and streaming business more than offset a decline in smart-TV sales.
Net income was $4.7 million, or 3 cents a share, compared to a loss of $10.1 million, or 5 cents a share, a year ago.
Revenue was down 15% to $533 million.
Platform Plus gross profit rose 23% to $82.8 million, as revenue rose 30% to $136.5 million from $105.1 million. Platform Plus ad revenues rose 25%
SmartCast active accounts rose 15% to 17.4 million and SmartCast hours jumped 24% to 4.8 billion. Average revenue per user for SmartCast increased 31% to $28.30.
Gross profit for device sales fell to $2.9 million from $9.8 million a year ago as revenue dropped to $397 million from $523.7 million.
“2022 marked our 20th anniversary as a company that has always been focused on delivering great products and experiences at affordable prices,” Vizio CEO William Wang said. “While the year presented numerous well-known challenges, our team did a great job executing our transition to a dual revenue model. In just the third year since the launch of our Platform Plus business, we grew revenue 55% and gross profit by 41% during 2022.
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“I’m very excited for what the future holds for Vizio,“ Wang added. “We remain focused and disciplined as we continue to invest in redefining the SmartTV.” ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.