'The Walking Dead' Devours Social Media

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The midseason finale of AMC's The Walking Dead drew the most social media buzz for a television program on Sunday, according to Nielsen.

Sunday episode of the zombie-themed series drew 488,000 tweets reaching 3.6 million unique Twitter users to top all television shows yesterday, according to the Nielsen Daily Twitter TV ratings report. BET/Centric’s 2015 Soul Train Awards finished second with 471,000 tweets reaching nearly 3 million Twitter users.

E!’s Keeping Up With The Kardashians, ABC’s Once Upon A Time and AMC’s Into The Badlands rounded out the top five shows for the day, according to Nielsen.

 NFL football telecasts dominated the live sports programming list, led by NBC’s telecast of the Denver Broncos’ upset win over the previously undefeated New England Patriots, which drew 1.1 million tweets reaching 6.8 million unique Twitter users, according to Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.