WarnerMedia Kids Buys Rights to 'CoComelon,' 'Vlad & Niki' for Cartoonito
HBO Max, Cartoon Network block adds digital preschool programming
WarnerMedia Kids & Family said it mad a deal with Moonbug Entertainment that will bring shows including CoComelon and Blippi to the Cartoonito preschool block on HBO Max and Cartoon Network.
CoComelon will also continue to appear on Netflix, where it is one of the most popular streaming shows.
WarnerMedia Kids also acquired the library of Vlad & Niki, a hit series on YouTube featuring brothers who are eight and six years old.
Also: WarnerMedia Redraws Kids Business at Upfront
Moonbug Entertainment was recently acquired by Candle Media, run by former Walt Disney Co. executive Kevin Mayer and Tom Staggs and backed by Blackstone.
“The digital sphere is a wellspring of rich and popular content, and being in the preschool space affords us opportunities to work closely with reputable hitmakers like Moonbug to build our library of trusted brands such as Blippi and CoComelon,” said Adina Pitt, vice president, content acquisitions, partnerships and co-productions for the Americas, WarnerMedia Kids & Family. “With the addition of global phenomenon Vlad & Niki, we look forward to sharing these imaginative playtime adventures in a seamless and comprehensive viewing experience.”
CoComelon will start appearing on Cartoon Network on Monday. Blippi Wonders will premiere on Cartoonito on HBO Max and Cartoon Network in April. Blippi Learns and Blippi Visits premiere on HBO Max on April 22. HBO Max will also be streaming seven Blippi specials. No premiere date was set for the specials.
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Also coming to Cartoonito from Moonbug are Lellobee City Farm and Mia’s Magic Playground.
Vlad & Niki will premiere on March 18 on Cartoonito on HBO Max. ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.