WBNX Cleveland To Add Comscore as Ad Currency

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Independent station is owned by Winston Broadcasting Network

WBNX

WBNX Cleveland, an independent station owned by Winston Broadcasting Network, said it will use Comscore local TV as an additional source of viewership information to sell and post advertising buys.

Comcsocre competes with Nielsen in providing local viewership data.

”Comscore‘s local measurement provides WBNX and our advertisers the ability to see the true viewing behaviors from our community,“ Lori Bruch, general manager at WBNX, said. “With Comscore‘s consistent and reliable data set, we are confident that we will be able to attract more advertisers and that we will be able to showcase our audience strengths like never before.“

Comscore recently expanded its Pulse TV, which delivers viewership data within 48 hours in all 210 local TV markets.

“WBNX serves the Akron and Cleveland communities with a diverse programming content that provides advertisers an opportunity to reach their consumers with a powerful emotional connection through the television art of sight, sound and motion,“  Carol Hinnant, chief revenue officer at Comscore, said. “We welcome WBNX to Comscore’s growing local station roster and look forward to our partnership.“

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.