‘We Are the W’ Film To Debut Before WNBA Games on NBA TV

We Are The W NBA TV
(Image credit: NBA TV)

A new film, We Are the W, is set to have its debut Tuesday before a WNBA doubleheader on NBA TV.

The film features three players at different stages of their careers. Angel McCoughtry is already certified as one of the W25, the 25 greatest and most influential players in WNBA history. Isabelle Harrison of the Dallas Wings is in the middle of her career. Didi Richards of the New York Liberty is a rookie in the league.

The players are shown off the court, focusing on their roles as daughters, sisters, scholars, athletes, leaders, activists and survivors, the WNBA said.

We Are the W was directed by Shibon Kennedy and Katie McCurdy, who have been directed projects for Apple, Nike, Puma, and Adidas previously. 

Cousins, female-led production studio, served as the production partner for the film after producing works for Kehinde Wiley, Lifetime, PBS, and short films for ESPN and Nike.

We Are The W will air Tuesday, June 21 on NBA TV at 6:30 p.m. ET leading into the NBA TV doubleheader with the Atlanta Dream hosting the Dallas Wings followed by the Minnesota Lynx visiting the Phoenix Mercury. The film will also be available on WNBA League Pass starting Tuesday. ■

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.