WE tv, Bossip Team for New Series

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We tv has partnered with African-American gossip website Bossip to create a new weekly series debuting in July.

The six-week series, Bossip on We tv, debuts July 6 and will feature breaking news, gossip and up to-the-minute exclusives from the entertainment world developed by the website’s writers and editors, said network officials.

“WE tv’s partnership with Bossip leverages the strength of two powerful brands across two different platforms – a top African American entertainment website and the number one cable network with African American women and adults on Thursday nights,” said Marc Juris, president of WE tv in a statement. “This show will serve to broaden Bossip’s reach and awareness while also driving WE tv’s live viewership with day and date content.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.