WE tv will launch “GIF Sync,” a first-of-its kind social experience to enhance viewer engagement and social media activity during its popular unscripted shows, starting with the second-season bow of Marriage Boot Camp Reality Stars on Friday.
Integrated into the WE tv app, GIF Sync is designed to servue up real-time shareable GIFs, memes and a dedicated feed of show-related tweets during linear airings of WE's original fare. Its' debut follows the rollout of “WE-D,” the first-ever TV series application of 360-degree camera technology that allows viewers to see alternate views of a WE tv original series in real time, on mobile devices.
GIF Sync is available within the newly redesigned WE tv app, accessible by iOS and Android-enabled devices, and utilizes Audible Magic ACR technology to sync a viewer’s mobile device with the linear network. Once a device is synced, viewers will receive GIFs and memes taken directly from scenes of original episodes as they happen and will be able to share them instantly on a variety of social platforms. The app also features a real-time feed of all #MarriageBootCamp tweets, allowing users to experience and further participate in the social conversation happening around the show.
“GIF Sync is yet another great digital extension from WE tv that harnesses the power of social media activity and engagement to drive conversations around our buzz-worthy unscripted shows,” said WE tv president Marc Juris. “Viewers are a driving force behind what makes a show pop culture relevant, and as they become increasingly more social we want to be there to capture those conversations and offer them unique experiences that complement our programming.”
